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SANY India gears up to escalate the future of construction industry.


SANY India gears up to escalate the

future of construction industry


Ø  Sets up unique 4S facility for southern market

Ø  Plans to strengthen the dealer network across India

Ø  Hosts the biggest ever dealer-customer meet in Hyderabad


Hyderabad, 4th October 2012: SANY Heavy Industry India Pvt. Ltd, global leader in manufacturing of construction equipment  including  (Crawler and mobile cranes) and excavators is gearing up to escalate the future of Indian construction industry with its ultramodern and global quality product range. SANY having lot many offerings for Indian construction industry in its kitty, is all set to focus on Indian market.


SANY India today hosted a biggest dealer-customer meet in Hyderabad. The meet titled as, “Sany Excavator - Excavate your Future & Excavate your Fortune” was an event providing unique experience of Sany Excavator’s real time performance. Mr. Richard Deng – Managing Director of Sany India and Mr. T R Badarinarayan – Chief Executive Officer Sany India along with Mr. Samson Ou – Director Sales – Excavator divn, Sany India, Mr. Anil Mudgil – Vice President sales – Excavator divn, Sany India and Mr. Tom Liu - Director – Global sales – Sany Excavators, China were present at the occasion.


Mr Richard Deng, Managing Director of SANY India said, “Southern India and in particular Hyderabad Market is KEY market for Sany. We have lot of satisfied and opinion makers for Sany in this market through our concreting and hoisting equipments. We like to leverage the same for our Excavator division also.”


 With a vision and back up from SANY Group, we are providing products for right applications with added value for money, with Excavator models ranging from 7.0 Tonnes to 23.5 Tonnes. SANY Excavator is a product designed, developed and manufactured by our Company based on long term experience in Earthmoving industry. With this experience, Sany has designed the whole excavator including the power system, Hydraulic system, main structure components and Electronic control system,” he added.


Mr Deng said Sany is a 23 year old company with a turnover of $ 12 bn and is the 7th largest construction equipment company in the world. Sany’s new factory at Sanghai is the largest factory for excavators manufacturing and can produce 1 lakh units annually. Sany manufactures excavators of capacity 7 to 23 tonnes. Its generation 8 machines are known for fuel efficiency, reliability and productivity. Sany has established R&D facilities in India, Germany, Brazil and USA.


In India, the company has invested $ 60 mn on a factory at Pune spread across 80 acres. Our turnover was Rs 248 crs in 2011-12 and are targeting Rs 4300 crs in five years time.  We serve the Indian market through 22 dealers and have tie up with all financiers for financing purchases. The company is already established as a lead player in the concrete mixer segment for the last ten years in India.


In the excavators segment Sany’s advantages are, it is number one in China, has global experience and excellent technology, ably supported by reliable service. Company launched its excavators in India in October 2011 and has already gained a market share of 1.5%, by selling 200 units in a market with size of 16000 units. In 3 years’ time we intend to target a market share of 15% with 4500 units sale in the market size of 20000 units. The Pune factory will not only cater to Indian market needs but also the markets in neighbouring countries. This factory can produce units worth Rs 6400 crs per annum of which the Indian market can consume Rs 4300 crs worth and the balance Rs 2000 crs worth will be exported. India is a great potential market for us and are confident of it for future growth, he said. Regarding launch of Sany trucks, he said we will in future but not sure when.


Mr. T R Badarinarayan – Chief Executive Officer Sany India said, “The excavator industry in India is expected to be around 16000 units in current year 2012. The industry has very high growth potential owing to $1 trillion infra-focussed investment for the 12th Five year plan by government. Coupled with Government investment and private investment through PPP model, in the industry is set to reach 40,000 excavators sales by 2016.


 “We are experiencing a growth in demand for excavators. This is because they perfectly fit into productivity requirements, availability of matching haulage equipment and ease of availability of transporting units. These are the machines required for any infrastructure projects.   Excavators are preferred in large Projects due to some limitation of Backhoe Loader,” he stated.


SANY India has established dealers who are representing the states as Andhra Pradesh, Kerala, Karnataka and Tamilnadu. SANY’s unique 4S Facility dealership showroom in Gadag, is the first of its kind by SANY Excavator Division in India to show the commitment by SANY towards the Sales, Service, Spares & Support to all its customers & associates in the state of Karnataka & neighbouring states, the same 4S facility will now be extended to the customers in Andhra Pradesh.


SANY has already established a strong network of around 22 dealers across India to cater the business and provide the support to all its customers & associates. The company has set a target of scaling up this number to 25 dealers to provide 4S solutions (Stock, Sales, Service & Spares Support)


 “SANY excavators are equipped with the most popular International engine Brands such as Isuzu, Cummins, and Mitsubishi etc. Our hydraulic systems are tested for versatility and are proven. The main pump has advantages   like reduction in power loss, fuel consumption and also avoids the unnecessary heat created by hydraulic oil that decreases the system efficiency. We have enhanced working devices by expanded box shaped structure, better grade plate. Our bucket is of high strength and wear resistant. Bucket teeth and side cutters along with bucket shell are made of premium fabricated steel, greatly enhancing its service life. Our Excavators cabin is spacious, aesthetic, has LED monitoring system and low noise vibration. All these features helps operator to work efficiently and for long time,” Mr. Tom Liu - Director – Global sales – Sany Excavators, China informed.


Sany excavator globally

Sany started to develop the excavator since 2002 to meet the huge demand in domestic market. After 12 years of development, Sany has successfully become the most competitive and strongest excavator manufacturer in China. In 2011, Sany surpassed Komatsu, Hitachi, Caterpillar and became the No.1 excavator brand in China with total sales of more than 20,000 units from 5ton to 200 ton. Sany excavator’s excellent performance and professional service has wildly accepted and acknowledged by Chinese customers. Since 2008, Sany exported its sophisticated excavator models to the market outside of China. Sany excavator is providing the service and making contribution to the infra projects in more than 50 countries. In order to serve the local market well, Sany has set up manufacturing facility in India, America, Germany and Brazil and produce the excavator tailored to meet the customers requirement.


About Sany Heavy Industry India Pvt. Ltd.

SANY INDIA was established in December 2002. In India, Sany has corporate hub with Sany Overseas manufacturing plant at MIDC Chakan, Pune. Sany is spreading its wings further by appointing experienced and well established dealers to handle Sales, Service and Parts support to market requirements of India and neighbouring countries. Sany Plant at Pune has the capacity to Produce 3000 excavators per annum, along with concrete equipments and cranes.

Sany India employs more than 300 persons working in the fields of Marketing, R&D, Production, Distribution and Service. In the year 2007, Sany group invested USD 60 million and purchased an 80-acres (about 333,000 square meters) plot at Chakan Industrial Area, Pune with a memorandum of Government of Maharashtra to build a new plant to satisfy the continuously increasing demand of construction machinery in the Indian market. This is the biggest FDI from China to India. Sany product range introduced in India includes Hydraulic Excavators, Batching Plants, Truck Mounted Concrete Pumps, Truck Boom Pumps, Transit Mixers, Motor Graders, Crawler Cranes, Mobile Cranes, Drilling Rigs, Port Machines, Asphalt Pavers, etc. and some of these are leading the ways in India’s construction industry. The potential market for the products of Indian origin will be India, South Asia, South East Asia and Middle-East. Sany India focuses mainly on development of Excavators and Hoisting Equipments. Sany Concrete equipments are marketed by M/s. Putzmeister India, a sister concern to Sany India.


For more information contact: 9848042170

Updated on October 4, 2012