Trailers, wallpapers of the movie on R world, Winners to get together and Chat in Reliance Web World

Reliance Infocomm in a unique high technology multi-city videoconference today announced, that it has joined hands with the producers of the new movie 'Mr. Errababu Intermediate 5th Year featuring Tollywood Hero Sivaji and debutant Heroine Ms. Roma. As per this association, the Reliance IndiaMobile customers across the country will be able to watch trailers, download wallpapers of their favorite stars of the movie through the data application suite R World. The videoconference was held today at the state of the art Reliance Web World at Banjara Hills connecting journalists across 6 cities i.e.. Hyderabad, Visakhapatnam, Vijayawada, Rajahmundrv. Tirupathi and Bangalore for an interaction.

A section under "Hot N New" in R World showcases "Mr. Errababu" with links such as 'plot, 'win prizes', 'wallpapers', 'Team', 'Trailers', related to the movie. The participants of the contest in RWorld can get to meet the stars of the movie, "win prizes" in the form of tickets to the movie, audio CDs & cassettes. This initiative is being promoted though various outdoor activities like hoardings across AP, kiosks at select cinema theatres and at Reliance web worlds, SMS to subscribers etc.

"Reliance Infocomm is happy to associate with yet another Telugu movie under its innovative film promotion platform Showtime" said Mr. R Balachandran, CEO - AP Circle, Reliance Infocomm Ltd. "This initiative has been possible due to the capabilities of our advanced ( 2001 Ix technology, which enables us to provide high-speed data applications like R- World. Thus, ShowTime provides a high technology but easy access platform for our customers to enjoy entertainment, as well as a panorama of exciting engagements like contests with the world of show business" He added.

"We are happy to have partnered with Reliance in this unique initiative that enabled us to use the Broadband technology to interact with our audience. Using their hi-end video conferencing facility, they have made it possible to connect with viewers across six cities simultaneously, wich is simply amazing," said Sunil Chalamalasetty - Producer of Mr. Errababu.

RIM ShowTime is a platform that offers newer opportunities to customers to engage and in with celebrities, participate in exciting contests and win prizes. Over the last one year, Reliance IndiaMobile has associated with major box office hits such as Koi Mil Gaya, Kal Ho Na Ho, Veer Zaara, Munnabhai MBBS, Mujhase Shaadi Karogi, Dhoom, Morning Raga, Swadesh and the latest movie Waqt. Waarish (Bengali), Virumandi (Tamil), Gharshana (Telugu), and Bisi Bisi (Kannada) are some of other regional films promoted.

About R World

The Java-based R World suite of Reliance IndiaMobile Internet applications is unique in India and the world. It enables the introduction of complex Internet applications on Reliance IndiaMobile phones. The objective at Reliance Infocomm is to facilitate all its Java-enabled handsets for delivering rich multimedia services to leverage its network and MMS (Multimedia Messaging Service) capabilities. Every Reliance Infocomm handset. comes with the pre-configured R World button to launch the R World applications. Currently the R World offers close to 150 applications.

"Reliance Infocomm Ltd., a Reliance group company, is India's largest private telecom service provider with a subscriber base of over 10 million. Reliance Infocomm has established a pan-India, high - capacity, integrated (wireless and wireline) and convergent (voice, data and video) digital network to offer services spanning the entire Infocomm value chain - infrastructure, services for enterprises and individuals, applications and consulting. The Reliance Group, founded by Shri Dhirubhai H. Ambani (1932-2002), is India's largest business house with total revenues of over Rs 99,000 crore (US$ 22.6 billion), cash profit of Rs 12,500 crore (USS 2.8 billion), net profit of Rs 6,200 crore (US$ 1.4 billion) and exports of Rs 15,900 crore (US$ 3.6 billion)."

For further information, please contact: Sreenath NC, Ph: +91 40 30331611, RIM: 9392454948 Email: [email protected]

PROFILE OF THE FILM Mr.Errababu....intermediate5th year

SYNOPSYS:

"Mr.Errababu ... Intermediate 5th year " is a beautiful love story between an Indian village boy and a London born Indian girl. The film is about a boy who has the desire to fulfill his dreams but is unable to complete his education. The heroine of the film is born and raised with Indian values in spite of being in London for almost all her life. In spite of being an NRI, she has an affinity for our culture and traditions and respects them. When love blossoms between these two, it leads to many incidents with various twists and turns in the lives of these two and at the end how the two get together.

CAST:

SHIVAJI: A Television anchor turned actor has up to 50 films to his credit ranging from comedian to lead actor.

ROMA: Chennai based Medimix model turned actress is making her debut with this venture.

NAGA BABU: Producer, brother of Mr.Chiranjeevi. He is a versatile actor who enacts with ease any character offered to him.

The cast also includes the hottest comedians like Sunil, Ali, Krishna Bhagavan, Venu Madhav, Raghu Babu etc. providing the entertainment value.

CREW:

DIRECTOR: K KISHORE, Debutant with this movie has worked with many directors in the industry as associate, assistant and other capacities. His clear vision and understanding on the script has helped transforming the movie on paper to celluloid in a beautiful and heart touching way.

MUSIC: KOTI, One of the leading music directors who have many musical hits to his credit

CINEMATOGRAPHY: K. Dattu, a very good Cinematographer with hits like Shankar Dada MBBS, Hitler etc.

PRODUCER: MR.SUNEEL CHALAMALASETTY, an established NRI with a flag brand of Euro Andhra, which distributes Telugu movies in UK is venturing into Film Production with this venture and is making this a prestigious product at all costs.

EXECUTIVE PRODUCER: EDIDA RAJA, son of Veteran Producer Mr. Edida Nageswararao, is experienced as executive producer and has Classic movies like Sankarabharanam, Swathi Muthyam, Sagara Sangamam to his credit.