Make Your Own Perfume (also known as MYOP) India's first perfume bar has opened its first store in Hyderabad at Inorbit Mall, Cyberabad. Renowned fashion designer Sharavan Kummar inaugurated the homegrown fragrance house's latest store, the brand's 11th store in the country.
Shravan Kummar, who represented India at International Eco Fashion Week in Australia, is also launching his own line of luxury perfumes associated with Make Your Own Perfume. Actress Divyansha Kaushik launched this exclusive fragrance collection about which Hyderabad's resident fashion mogul said, "This will add another dimension to the way I express my creativity through wearables. Such exciting times ahead for Hyderabad!". He also acknowledged the city's vibrance, its love for luxury and felt that an upmarket Indian fragrance house was the only thing it was missing.
The brand is known for its collection of luxury perfumes and personalisation services where a customer can pick a fragrance, choose how strong they want it to be, and house it in a personalised bottle they can design. Make Your Own Perfume has recently enjoyed the spotlight as they opened their flagship store last month in Phoenix Marketcity, Bangalore. It also has other stores in Bangalore, Kochi and Calicut