Howzzat' moment for fans at Kingfisher Premium Bowl out

‘Howzzat’ moment, for fans at the Kingfisher Premium Bowl Out

Kingfisher gives fans a once in a lifetime opportunity to bowl to their favourite cricketer

Hyderabad, May 09, 2012 : As the Cricket crescendo reaches a high pitch, Kingfisher fans were given a once in a lifetime opportunity to bowl at the real life cricketing super heroes @ The Kingfisher Premium Bowl Out!

Members from the Deccan Chargers team Kumara Sangakara, JP Duminy and Cameron White were seen with their sporting spirit and batting for some super excited fans at the Kingfisher Premium Bowl Out which took place at the City Centre Mall.

Commenting on this unique initiative, Gurpreet Singh, General Manager Marketing, United Breweries Limited said, “We are a Cricket crazy nation, the game is like a religion for us. Kingfisher Premium Bowl Out is a fun activity where fans get a chance to meet their idols and play ball with them. This season Kingfisher Premium wanted to give its fans an experience which is unique, exciting and fun - something money cannot buy”.

The Kingfisher Premium Bowl Out which has already taken place in Delhi and Mumbai will move to Jaipur, and Bangalore over the coming weeks.

Kingfisher Premium bowl out activity had received an overwhelming response with more than 10,000+ entries/hits coming from across platforms. The activity was promoted both on-ground at points of sale as well as through a high decibel online campaign. People could enroll themselves either through an SMS to the Kingfisher Zipdial number or through enrollments on Kingfisherworld.com or facebook.com/kingfisherworld. On receiving the entries a lucky draw was undertaken which decided on the winners.

About Kingfisher Premium:

Kingfisher Premium is a flagship brand from United Breweries Ltd. It is a lifestyle brand associated with fun, style, fashion and sports. Currently available in over 50 countries, the brand has won many international awards for its brew, packaging and advertising., Kingfisher owns the most glamorous property ‘Kingfisher Swimsuit Calendar” and is also associated with various Fashion festivals in India as the “Good Times Partner” to the FDCI sponsored Fashion Week in Delhi, India Couture Week, Men’s Fashion Week besides Lakme Fashion Week and a host of many other city based fashion weeks. Kingfisher Premium is partner to the Force India Formula 1 Team and is the Good Times Partner to 5 IPL Teams – Royal Challengers Bangalore, Rajasthan Royals, Deccan Chargers, Mumbai Indians and Delhi Dare Devils. Kingfisher owns the coveted “The Great Indian October Fest” which is India’s biggest music festival. Kingfisher and NDTV brings to millions of households India’s leading English lifestyle channel, NDTV Good Times.

Kingfisher’s Associations with Sports:

Kingfisher’s association with sports started in 1988 with the prestigious Kingfisher Derby, Bangalore; and in later years saw the brand associate with a host of ‘Derbies’ across the country. In the mid 90s Kingfisher sponsored the Sailing Rally from Bombay to Goa. In 1996 Kingfisher sponsored The West Indies Cricket team which gave birth to the iconic jingle “Ooh La Lala Le O” which is today synonymous with the brand Kingfisher. The association with cricket continued with brand ambassadors such as the iconic Indian cricketers Sourav Ganguly& Ajay Jadega in the late 90s & two of the world’s best cricketers Andrew Flintoff& Michael Vaughan.

1996 also saw Kingfisher’s 1st foray into the world of racing with a sponsorship of the Benetton Formula 1 team. Besides sponsoring the Toyota Formula 1 team, the brand endorsed India’s best race drivers NarainKarthikeyan& Karun Chandhok. Kingfisher also gave its F1 fans a once in a lifetime opportunity to race with the Force India drivers in a unique go-karting challenge.
The brand co-owns the Kingfisher East Bengal Football Club which is the 2003 Asean Champions and also 3 times winners of the National Football League. The brand sponsors the Kingfisher Pro-League in Goa, which is the premier league of Goa’s top 8 clubs, in addition to this Kingfisher sponsors the Goa state football team & conducts annually the Goa Beach Football Tournament. In addition to this, the brand sponsors another I-League team, Lajong FC, hosts the “Kingfisher Corporate 5s’ an annual five a side football event at a national level and sponsors all key events under the auspices of Indian Rugby & Football Union of India. Kingfisher is the Official Refresher to all of India’s premier running events, the Mumbai Marathon, the Delhi Half Marathon & the Bangalore World 10k.