Sameera Reddy launches Solitaire Experience Lounge, Hyderabad

CaratLane.com opens second ‘Solitaire Experience Lounge’ in Hyderabad

Encourages browsing’ through India’s largest collection of solitaires

Hyderabad, October 20, 2012: CaratLane.com, India’s first and largest online retailer of diamond solitaires and precious jewellery opened its second 'Solitaire Experience Lounge’, in the posh neighborhood of Road No 36, at Jubilee Hills. The hi-tech lounge will exhibit over 1,40,000 solitaire diamonds and CaratLane’s signature collections of precious jewellery. The 1500 sqft hi-tech lounge, designed to encourage “browsing", similar to shopping on a website, is equipped with several touch screens and iPads that showcase the CaratLane collection. Customers can continue to enjoy up to 25% savings on solitaires as the pricing in the Lounge will be the same as on the website.

The experiential luxury lounge will provide the ultimate window-shopping nirvana coupled with trials of different diamond mounts and a how-to-guide on buying the right diamond. This is the on-ground extension of the CaratLane online store which houses one of India’s largest solitaire diamond collections, and counts among its patrons, discerning online shoppers and jewellery connoisseurs. Given its density of experienced jewellery buyers as well as tech-savvy citizens, Hyderabad was the obvious first choice to set up the second Solitaire Experience Lounge, within months of opening the first at New Delhi.

“The Solitaire Experience Lounge is about taking CaratLane to where the customer is. We have seen a consistent rise in the number of shoppers at CaratLane.com, and believe that the Lounge will delight those who are still unsure about the online buying experience. Given the high-value of the purchase, the ‘touch and feel’ factor provided here will make it easier for customers to buy solitaires online”, said MithunSacheti, CEO and co-founder, CaratLane.

The customer attendants at the Solitaire Lounge take special care to run through the buying process of diamonds with each customer, in adherence to CaratLane’s thrust on customer education on diamond purchases. This initiative, while being targeted at experienced online customers also reaches out to the traditional diamond and solitaire buyer who requires high personal attention due to the nature of the category.

About CaratLane: CaratLane is the largest online retailer of solitaire and diamond jewellery, co-founded by MithunSacheti who hails from the house of Jaipur Gems. Since its inception in 2008, it has consistently empowered customers to understand and make high value purchases of diamonds and jewellery online. CaratLane’s customers include a large number of men seeking to buy engagement solitaires or loose diamonds that will not only be set in custom-made designs but also as good investments. It was, in fact, cited as one of the top 20 hottest e-commerce start-ups in India by a Dataquest, SapientNitro, and JuxtConsult study in early 2011. CaratLane.com hosts one of the largest ranges of diamonds and diamond designs in the country, giving customers a winning combination of online convenience and value. They have over 120,000 diamonds of every colour, cut, clarity and carat weight combination, each of which are certified by reputed independent international labs like GIA, IGI, and HRD. Through innovative design and creative use of precious stones, their collection of diamonds and gold jewellery boasts of a wide selection for every occasion - from weddings to birthdays to religious festivals.

About MithunSacheti: Hailing from the prestigious Jaipur Gems family, MithunSacheti is a certified gemologist from the elite Gemological Institute of America, California. Within just days of his return to India, Mithun set up his first store. After that, he spearheaded the expansion operations of Jaipur Gems in South India Realizing the huge potential of online retail in India and using his background/experience in jewellery and diamonds, Mithun founded CaratLane.com - India's first online retailer of diamonds. With this, he combined Jaipur Gems' jewellery expertise with his passion for jewellery technology. Gradually, CaratLane added gold jewellery and gold coins to its offerings. Mithun oversees business strategy and direction at CaratLane.com.