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Aircel launches ‘Pocket Music International’ for youth

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Hyderabad, January 3, 2013: In its commitment to offer innovative products and services to youth,
Aircel, one of India’s leading telecom players, launched an exciting and innovative service ‘Pocket Music
International’ for the young music lovers of international music. Aircel subscribers can now download
and enjoy full tracks from a vast catalogue consisting of international music provided by top two global
music recording giants - Sony and Universal. The catalogue includes top international artists like, Justin
Bieber, Rihanna, Beyonce, Michael Jackson, Enrique Iglesias, Bryan Adams, Pitbull, Black Eyed Peas,
Jennifer Lopez and many more. This is the ‘first of its kind’ service exclusively offering international
music genres.

Anupam Vasudev, Chief Marketing Officer, Aircel, said “As a brand, Aircel has always understood the
pulse of youth and introduced innovative products and services to bring Limitless fun and delight. With
‘Pocket Music International’, Aircel offers youngsters a one stop destination for international music
wherein they can download songs from a wide range of international artists at an affordable price.
Today’s youth love international music of different genres like pop, rock and hip hop and thus this service
is specially designed to offer such music on the move, anytime, anywhere.”

Aircel subscribers can visit the WAP portal music.pocketinternet.in on their mobile handset and
download full songs of their favourite international artists anytime, anywhere. This service is also one of
the best ‘value for money’ products in the segment. The product is available on a daily subscription of
Rs. 5 in which the user gets 5 song downloads daily, which translates to Re 1 per song.

Updated on January 9, 2013