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Press Release: Bathukamma Panduga on Zee Telugu


A True Visual Treat ‘Bathukamma Panduga’ only on Zee Telugu

Hyderabad, October 9, 2013: Keeping up our culture and traditions we at Zee Telugu, celebrate all important festivals across the year. Bathukamma is one of the main festivals, to women in particular, is being widely celebrated with great devotion and reverence.


This colorful festival will be celebrated for nine days during Durga Navratri across AP. It starts on the day of Mahalaya Amavasya and concludes two days before Dussera, called Durgoshtomi. On the final day, the closing ceremony of Bathukamma panduga is celebrated as a great festival – Peddo Bathukamma or Soddulo Bathukamma. Bathukamma is a beautiful flower stack, arranged with seasonal flowers, in seven concentric layers, of potter’s clay like a cone. Bathuku in Telugu means live/life, and Amma means mother; hence Bathukamma, is celebrated for the glory, later denoted as Goddess Gauri – the patron goddess of womanhood.

Considering the wide popularity of this festival, Zee Telugu has come up with a special Event ‘Bathukamma Panduga’ with lead Artistes performing from three top primetime soaps – Gorantha Deepam, Kalavari Kodalu & Pasupu Kumkuma. Public gathered in huge numbers to witness the festive celebration.

This program is scheduled to telecast on this Saturday, Oct 12th @ 6:00 pm only on Zee Telugu.

About Zee Telugu
Sarikotha Velugu… Zee Telugu!
As the caption suggests ‘Sarikotta Velugu’, a Telugu phrase that conveys the meaning ‘New Light’. Zee Telugu has always stood by it. Zee Telugu, the channel created with a vision to provide wholesome entertainment to the entire family, has become a very popular channel amongst all age groups today. The programs range from devotional, music, dance, comedy, to blockbuster movies and reality shows.

Zee Telugu is the first southern regional channel from Zee bouquet. In just few years of its inception it soared high on popularity charts by breaking the barriers of a stereo typical Fiction Television. It gave a new path with its creative ideas, constant innovation and a feel for popular taste thereby bringing radical changes in viewership patterns. Being a strong contender for No.2 in Telugu GEC, Zee is striving to consolidate its position. There are over 15 million patrons to Zee Telugu across the globe.

Updated on October 12, 2013