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PVR Cinemas Partners with Rentrak for Movie Box Office Measurement


comScore, formerly Rentrak, today announced an agreement with PVR Cinemas, the largest and the most premium movie exhibition company in India, to launch its International Box Office Essentials service to report daily theater-level information.

Under this agreement, PVR Cinemas will utilize Rentrak’s Box Office Essentials service and provide them with daily box office results for its cinema circuit, which includes 562 screens in 48 Indian cities.

“We have been watching Rentrak’s growth and acceptance in the nation with studios and feel that the time is right for PVR to adopt their box office measurement systems. Their robust platform gives us the tools to provide our Studios and Distributors with the best and the most relevant Box Office information available, every day during the year. We are excited to partner with Rentrak and are of belief that PVR’s participation will help accelerate the era of transparency in the Indian movie Industry,” said Mr. Kamal Gianchandani, Chief of Strategy, PVR Limited.

“We are proud to partner with the biggest exhibitor in India, which is one of the fastest-growing theatrical markets in the world,” said Mr Ron Giambra, Executive Vice President of Commercial, comScore. “We look forward to a mutually enriching association with PVR Cinemas. This is a big step in the direction of our commitment to provide the Indian Industry with precise movie measurement,” he added.

About PVR Limited
PVR is the largest and most premium film exhibition company in India. Since its inception in 1997, the brand has redefined the way entertainment is consumed in India. PVR currently operates a cinema circuit comprising of 562 screens at 122 properties in 48 cities (18 states and 1 Union Territory), serving 75 million patrons annually. For further information, please refer to the PVR website: Share your feedback at:[email protected]

About comScore
comScore, Inc. (NASDAQ: SCOR) is a leading cross-platform measurement company that precisely measures audiences, brands and consumer behavior everywhere. comScore completed its merger with Rentrak Corporation in January 2016, to create the new model for a dynamic, cross-platform world. Built on precision and innovation, our unmatched data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers’multiscreen behavior at massive scale. This approach helps media companies monetize their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and global footprint in more than 75 countries, comScore is delivering the future of measurement. For more information on comScore, please visit
Updated on January 6, 2017