Hyderabad, 14th August 2020: BIG FM, one of India’s largest radio networks, kicks off this year’s Ganesh festivities with the announcement of the 13th edition of its award-winning initiative, Ramky BIG Green Ganesha. With each passing year, the eco-friendly brainchild of the network has always reinforced the absolute necessity for environment conservation and sustainability. Gaining immense popularity since the time it laid its foundation in 2008, the campaign this year, will be spearheaded which undoubtedly will entice listeners across the festivities.
‘Ramky BIG Green Ganesha’ is a heartfelt initiative that promotes the use of eco-friendly Ganesh idols & its celebration with minimum environmental damage. Garnering an unprecedented response, the radio station urged people to adopt usage of clay idols / seed Ganeshas with the listeners who opted for Green Ganesha being termed as Green Heroes in Hyderabad. In order to make a conscious effort of keeping the environment clean, this year, BIG FM & Ramky team are distributing Clay Ganesha idols with a seed in each one of it. These Ganesha idols are packaged in a bio-degradable Coconut Pit. These idols are distributed across various Gated Communities across Hyderabad. People can perform immersion at their home, in a flower pot, after performing pooja during Ganapathi Navratri. We will have a canter going around town from 13th August, 2020 till 22nd August 2020
We have prominent celebs from Tollywood & TV industry such as Sri Tanikella Bharani, Gopichand, Priyamani, Kartikeya, Sudheer Babu, Eesha Rebba, Bhanuchander and many more who are promoting / endorsing the cause on 92.7 Big FM and digital media.
Mr Goutham Reddy, Managing Director & CEO of REEL, said, “We are delighted to announce the 13th edition of Ramky BIG Green Ganesha, an awarded partnership initiative by Ramky Enviro and BIG FM. This year has been challenging and uncertain. It has reinforced us to protect and preserve the environment like never before. This initiative that we have taken is to promote a cordial and constructive relationship with our environment. Through this we would like to spread the importance of environmental protection to promote sustainable development. We want to ensure our environment comprising of Water, Air, Soil and the Ecology around it are well preserved and protected for the next generation’s needs. Let this festival be a joyous moment be a green festival for all of us and bring forth health & happiness, give us the courage and strength to fight COVID and create sustainable world”.
About BIG FM:
BIG FM, one of India's largest radio network with 58 stations, reaches out to 1200+ towns and 50,000+ villages and over 45 crore Indians across the country. BIG FM has evolved with the changing times. With the new positioning, BIG FM will play a meaningful, relevant and compelling role in lives of consumers. It will not just be about entertainment but a brand that has a purpose. With its extensive reach, localised content and credible RJs the brand will play the role of a ‘thought inspirer’ and an agent of positive change in society. The new tag line of ‘Dhun Badal KeToh Dekho’ reflects the philosophy that ‘Changing the world for the better starts with changing your thoughts’. Realigning the programming to reflect the new positioning, BIG FM has refreshed the music promise playing your favourite music tested with the audience besides bringing on board some big names from the Radio and entertainment spaces across all key markets. The network's occasion-based programming, CSR Activities and client integrated campaigns strongly reflects its DhunBadalketohDekho ethos. The original content-based shows and engaging brand led campaigns has consistently won accolades at prestigious industry awards like the EMVIES, ABBYs, Asian Customer Engagement Awards, and Indian Radio Forum & New York Festival.
About Ramky Enviro Engineers Limited:
Ramky Enviro Engineers Ltd (REEL), a KKR-backed company, is one of Asia’s leading providers of comprehensive environment management services. REEL offers a whole gamut of environmental services and infrastructure solutions under various categories such as Waste Management – hazardous, municipal, biomedical, MAR POL, construction waste & e-waste; Waste to Energy; Recycling – wastewater, paper, plastic and integrated waste; Environmental Solutions such as remediation, ETPs and wastewater treatment; automated car park management and Facilities Management. REEL has a growing global footprint, including over 60 spread operating locations spread across India, Singapore, UAE, Qatar, Saudi Arabia, Kuwait, Oman and Tanzania. With over 25 years of operational history, REEL has a dominant presence across the entire waste value chain and has been a long-standing partner in the environmental solutions space to its customers.