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Launches the All-New Thar at Attractive Prices


Mahindra & Mahindra Ltd, a part of the USD 19.4 billion Mahindra Group, today launched the All-New Thar, the most eagerly awaited, legendary SUV, on the very day that the Mahindra Group celebrates its 75th anniversary. In its all-new avatar the Thar will be available in two trims, namely AX & LX, with prices starting at ₹ 9.80 Lakh for AX series and ₹ 12.49 Lakh for LX series (Ex-showroom Price, All India).

 Key highlights:

· Within the All-New Thar’s classic silhouette lies its contemporary styling, a quantum leap in terms of performance, everyday comfort & convenience, technology and safety.

· It will not only attract die-hard Thar enthusiasts, but also appeal to all those who have always dreamt of owning an iconic vehicle, with all the bells and whistles of a contemporary SUV.

· Booking for the All-New Thar open from today, October 2, 2020 and customers will have the option to book it by either logging on to or contacting their nearest dealerships.

· The All-New Thar can be booked with an initial payment of ₹. 21,000 and customers will have a plethora of options to choose from in terms of a wide range variants, colours and customization options.

Updated on October 2, 2020