20th Nov 2020, Hyderabad: Sesame Workshop - India, the local arm of Sesame Workshop, the internationally renowned non-profit media and educational organization behind the iconic US children’s television show Sesame Street, is launching brand new YouTube channels in Telugu and Hindi to bring educational content featuring the colourful and furry Muppets of Sesame Street to children across India. Today’s announcement builds on Sesame Street’s 50-year history of helping kids in over 150 countries grow smarter, stronger, and kinder.
Committed to giving every child an equal start at learning from the earliest years of their lives, Sesame Workshop - India is launching the new YouTube channels at a time when educational media is needed more than ever before, with millions of children remaining out of school due to the COVID-19 pandemic. Both channels will stream a variety of premium content for kids aged 3-8 years and will introduce Indian kids and families to favourite global Muppet characters such as Elmo, Cookie Monster, Abby Cadabby, and many more.
Sonali Khan, Managing Director of Sesame Workshop - India, said: “Now more than ever, young children and families need quality early learning at home—and the Sesame Street Muppets are here to help with the playfulness and humour for which the brand is known for around the world. With many children remaining out of school, our new YouTube channels will bring early learning to young children at a time critical to their healthy development, all at no-cost to families and accessible at any time.”
Children and families continue to navigate new and evolving challenges related to schooling at home during the COVID-19 pandemic, including adjusting to remote learning, managing screen time, and finding age-appropriate educational content. Parents and Caregivers in low resourced communities are facing unique challenges with reduced learning opportunities for their children. Hence, this World Children’s Day, Sesame Workshop - India hopes to bridge the digital divide with its YouTube content in Hindi and Telugu.
Khan added: “The content launching today on Sesame Workshop - India’s YouTube channels will foster children’s curiosity, learning, and healthy development, along with fun for the whole family. We know children around the world identify with Sesame Street Muppets in a powerful way, and we’re thrilled to bring friends like Elmo, Cookie Monster, and Abby Cadabby to families across India in Telugu and Hindi.”