Shruti Haasan has been roped in as the brand ambassador by Paksha By Tarinika, the reputed online silver jewellery brand. The star actress, who is also a talented musician-singer, will participate in the brand's global advertising campaign soon. Her stardom will go into widening the growing appeal of the sought-after brand.
Speaking about her experience, the 'Race Gurram' and 'Pitta Kathalu' star said, "It's an honour for me to be associated with the global brand Paksha By Tarinika, which is a pioneer in the jewellery industry. We have some exciting new launches coming up. The exquisite jewellery comes with great workmanship and promoting the same thrills me. I have had a chance to wear and experience some of the best pieces brought out by Paksha."
Paksha By Tarinika believes that Shruti's persona resonates with the luxurious appeal of the brand. "She is a multi-dimensional artist. She is confident, bold, glamorous and embodies the brand's philosophy in her own individual way," Sunaina Ramisetty of Paksha said.
Paksha has an offline store in Vijayawada, Andhra Pradesh.