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PVR becomes 'PVRRR', marking a historical collaboration in the world of Indian Cinema

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For the first time in the history of world cinema, the largest multiplex chain operator – PVR has decided to alter its brand identity and logo to the movie name ‘RRR’ and renames it as PVRRR. Starting today, PVR will now be referred to as ‘PVRRR’, as it marks their collaboration with SS Rajamouli's directorial- RRR.

The collaboration of the most anticipated movie- RRR with India's media giant- PVR Cinema is a historical one. Renamed as 'PVRRR', the media giant has come up with this unique way to promote the most hyped movie RRR.

Announcing the same, filmmaker SS Rajamouli and Ajay Bijli – Chairman & Managing Director PVR Ltd have unveiled the new ‘PVRRR’ logo, earlier today.

Covering a vast number of screens as many as 850, PVRR is to grab the attention of all in 70 cities and 170 properties, promoting India's upcoming prestigious project RRR. Set in pre-independence India, the movie RRR is touted to be a fictional drama, imbibed with a patriotic storyline.