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'Radhe Shyam' is minting massive Box Office collections: Makers

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'Radhe Shyam' is on a roll by collecting Rs 151 Cr (gross) in three days, the makers of the Prabhas-Pooja Hegde film today said. This is the first such Indian hit among the films belonging to the romantic genre.

Prabhas' superstardom, the visuals, the new flavour, and the refreshing conflict plot point are doing the magic, the makers suggested.

UV Creations has already achieved break-even on the project from pre-release business deals as well as theatrical collections so far. It's a completely safe project for the banner, which has previously produced Prabhas' 'Saaho' as well.

The talk is that 'Radhe Shyam' has clinched record-setting non-theatrical deals (read digital and satellite) much before its theatrical release. Prabhas' popularity is helping it attract audiences to theatres, so also the visual effects and the climax.