As mentioned earlier the title ‘Ragada’ has been fixed by producer D Siva Prasad Reddy, who is producing it under Sri Kamakshi Enterprises banner featuring Nagarjuna, Anushka and Priyamani. The film is taking shape under the direction of Veeru Potla. A press meet was organized at Annapurna Studios to brief the details of the film. D Siva Prasad Reddy, Nagarjuna, Anushka, Priyamani, Veeru Potla, Brahmanandam, Sarvesh Murari, Dharmavarapu Subrahmaniam and others participated.
Addressing the media personnel Nagarjuna said, “The title ‘Ragada’ reminded me of my childhood days when I used to buy ragada on roadside and eat. But later I learnt that there is a word in Telugu also when the director told me that the title of this film will be ‘Ragada’. ‘Ragada’ means ‘godava’. When I tweeted on my twitter account about this title, I got very good response for it. This year’s two of my films’ titles ‘Gaganam’ and ‘Ragada’ were taken two Telugu letters each from the song ‘Jagada jagada jagadam’ from ‘Geetanjali’. According to producer’s taste this film is being made as a complete entertainer like ‘Allari Alludu’ and ‘Hello Brother’. The posters of this film indicate the film’s success. After watching ‘Bindaas’, we decided to work with Veera Potla for this storyline. He always thinks of films, such is his passion for films. The industry will definitely recognize the talent. Thaman has scored very good music for this film and I’m very confident about its success too. We are going to shoot some part of the film in Jordan, which has been announced as a 8th wonder of the world. We learnt that there are ornaments relating to 40 years in an ancient city called Petra. It’s also learnt that water coming out from a fountain is a delight to ear and the eye. I’m very excited to go there. December being my lucky month, we are releasing this film during December only. The entire movie is being made on entertainment and action backdrop. I’m playing a man who runs market yard in Kadapa and speaks Rayalaseema slang. Director had brilliantly planned the introduction fight. We are yet to shoot the climax fight.”
Director Veeru Potla said, “People can easily guess the film’s genre by its title. This film is being crafted with elements required for people from all walks of life. Every character in this film has its own value.”
Producer D Siva Prasad Reddy said, “This movie is a complete entertainer with mass and class elements. We planned to shoot two songs in Jordan. The audio launching function will be held in November. The movie release date is planned as December 17th. The left over talkie part will be completed in New Zealand in 1st week of November. This movie is certainly a different one for Nagarjuna.”
“I’m very confident of this film’s success. The director has already proved his mettle through ‘Bindaas’. ‘Ragada’ is going to release during winter and give enough heat to the audience. It’s going to be a feast to the audience for sure”, says Darmavarapu.
Anushka and Priyamani expressed their happiness to work with each other for the first time and they wished for the film’s success.