92.7 BIG FM LAUNCHES BIG GREEN GANESHA 2012
INITIATIVE IS AIMED AT CREATING SOCIAL CONSCIOUSNESS TOWARDS MAKING ONE OF INDIA’S
MOST POPULAR FESTIVALS MORE ECOLOGICALLY SOUND
LEADING CELEBRITIES INCLUDING
AAMIR KHAN, NEHA DHUPIA AND RANVEERR SHOREY LEND SUPPORT TO THE CAUSE
ENSURES BLESSINGS TWOFOLD WITH NEW CHANT ‘GANPATI BAPPA MORYA, DHARTI MATA MORYA’
Hyderabad, 6th September 2012: 92.7 BIG FM, India’s No. 1 FM radio network and winner of the Golden Mikes Broadcaster of the Year award, today announced the BIG Green Ganesha Campaign (BGGC) which is entering its fifth successful year of nurturing a better environment while celebrating Ganesh Chaturti. This year’s campaign is being launched by means of a watchword ‘Ganesh Maharaj Ki Jai, Bhoomata Ki Jai’ in a crusade that protects planet earth while seeking the blessings of Lord Ganesha. Interestingly the initiative has found support from leading celebrities including Aamir khan, Neha Dhupia and Ranveer Shorey among others who felt the need to implore people to treat our environment more sensitively. All of them donated newspapers which will be used to make the paper mache idols during the festival. Donating newspapers may be a small but significant step in the right direction to spread the message on celebrating the festival in an eco friendly fashion.
Launched in 2006 before the Ganeshotsav, this initiative is aimed at creating social consciousness towards making one of India’s largest and most popular festivals better and more ecologically sound.
As Nothing is Unlimited these days, not even water n Oxygen, the message is to go green and take care of the Environment.
Commenting on this campaign Shalini Dureja, Business Head, 92.7 BIG FM said, “The launch of the BIG Green Ganesha Campaign demonstrates our commitment towards the environment. We believe that if India comes together, the little things we do can be both enjoyable and help make a positive impact on the environment. We are confident that the initiative will be a huge success with the support of lakhs of Indians.”
We request people to donate Unlimited amount of Paper.
Mr Ravinder Reddy –Director Marketing for Bharathi Cement,who is sponsoring BIG GREEN GANESHA as TITLE SPONSOR added that The Lord of removing obstacles has been prayed by all the citizens across all States and Bharathi Cement has partnering with BIG FM to promote GREEN GANESHA to safeguard ecology and environment. In the interest of the society all of us should prepare Lord Ganesha idols with BIO-DEGRADABLE material, so that the environment and ecology is safeguarded.
Bharathi Cement is the Title Sponsor and Tata Docomo has come in as the Powered By Sponsor for this activity.
With strong messaging and a firm principle, the campaign has generated awareness among 1.5 crore people each year. Over 200 celebrities lent their support to the cause last year and their involvement has helped spread the word. The activities carried out last year saw more than 35,000 people donating paper by covering 15,000 households. With 14 lakh people visiting the pandals, it was no surprise when the Indian Radio Forum named the campaign the winner in the best On Ground Initiative 2012.
For further information, please contact: 23306825