Shriya's 'Pavithra' is being directed by Janardhan Maharshi and produced by Sai Maheswara Reddy with music composed by M.M.Sri Lekha. 'A Bold and Gold Film' is the tagline of the film. Film makers are planning to release the audio in a unique way. Each song of the album will be launched in the regions of Visakhapatnam, Tirupati, Rajamundry, Vijayawada and Eluru by the entire unit on April 6th and 7th. This film will hit Tollywood, Mollywood and Kollywood at the same time.
Shriya said, "This is my first experience to watch the innovative idea of releasing the audio in different regions within 2 days. Director has molded my role wonderfully which is sure to earn me a different recognition."
Producers said, "Janardhan has really shaped up a fantastic film and has risen the expectations for it. We are getting good response since many are downloading the pics of Pavithra."
Janardhan Maharshi said, "We are honestly making a divine family entertainer where each and every scene will impress the audience."