Pen Studios, the Bollywood production and distribution house, has laid its hands on 'RRR'. The Rajamouli movie is in its pockets now in a big way.
Pen Studios now owns the theatrical rights of the hugely-awaited October release for the North Indian market not just in Hindi but also in Telugu, Tamil, Kannada and Malayalam.
What is more, Pen Studios also owns RRR's electronic, digital and satellite rights in ALL the aforementioned languages.
This is a one-of-its-kind deal in the history of Indian cinema. The buzz is that DVV Entertainments and other stakeholders of 'RRR' have reaped a huge amount because of the deal.