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After Amul, a condom brand uses 'RRR' craze

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The other day, Amul India came out with a cute cartoon on the 'Naatu-Naatu' dance moment from 'Roudram Ranam Rudhiram'. And now, a condom brand has tried to use the 'RRR' mania that is gripping the country.

Skore India, a little-known condom brand, gave a new acronym to 'RRR' in its ad in an attempt to hog headlines: 'Raw Responsible Romance', it seems!

In a subtle manner, the brand tried to tap the 'Water' and 'Fire' themes related to the characters played by Jr NTR and Ram Charan. "From icy cool moments to some heated passion.." an Instagram post by the brand says. Some naughty copy-writing it is!

'RRR', starring Jr NTR and Ram Charan in the lead, is directed by SS Rajamouli.