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'RRR' pre-release business touches Rs 900 Cr

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 The pre-release business of 'Roudram Ranam Rudhiram' is monumental, thanks to SS Rajamouli. On Friday, DVV Entertainment is said to have finalized the Satellite plus Digital deals for all languages with ZEE5 at a value of Rs 325 Cr. These are post-theatrical rights.

The theatrical rights of the film for the Southern States (Telugu, Tamil, Malayalam and Kannada) are pegged at Rs 350 Cr, while the all-India Hindi theatrical rights are valued at Rs 140 Cr. The Overseas theatrical rights are valued at Rs 70 Cr.

"With music and other rights, the total business will be more than Rs 900 Cr," a Telugu film distributor said.

Starring Jr NTR and Ram Charan, the film will release on October 13 if everything goes well.