At times no matter how big the star is, the films will not work even with immense hype by the film makers and by the media. It’s unreasonable and irrespective of how much confidence the makers and actors have in their films, there is no way the audiences want to run to theaters to see similar theme films starring the same hero unless they feel that the project is unique.
It’s no secret the film business is constantly changing, evolving and basically trying to keep up with the times. In this line the makers of ‘Ee Rojullo’ have not only come up with the new conceptual film with new star cast but also learnt how to promote their film by editing the trailer and airing it to attract the audiences. ‘Ee Rojullo’ trailers are now generating curiosity among the viewers and tempting them to wait for the film’s release. Now the buzz is that Rana Daggubati’s ‘Naa Ishtam’ is facing problem due to that as the public is not getting attracted to its trailers.
Both ‘Naa Ishtam’ and ‘Ee Rojullo’ are releasing on March 23rd, i.e., tomorrow, and the film pundits opion that ‘Ee Rojullo’ might be a tough competitor to ‘Naa Ishtam’. Just one day to go to know the box-office results. Wait and see!!!