Popular cement brand, Nagarjuna Cement, produced by NCL Industries Limited, has signed actor Varun Tej as its brand ambassador. Varun Tej will feature in a song and as well as TVCs, which will be aired soon. With this partnership, Nagarjuna Cement is aiming at redesigning its communication strategy to "a more modern and vibrant approach".
The energetic and vibrant song, sung by Anurag Kulkarni and composed by Yashwant Naga of Chowraasta band, will focus on the brand's connection with the customers with the tagline "Mee anubandham maa balam, maa naanyathe mee nammakam". The advertising campaign will also be launched across platforms like FM radio and social media.
Mr.K.Ravi, the managing director of NCL Industries Limited, said that they are very happy to have brought a talented actor like Varun Tej on board and that the 'Tholiprema' actor's "vibrant and relatable personality resonates well with the audiences across all demographics".
Varun Tej said that he is excited to be the brand ambassador for Nagarjuna Cement and to be a part of their "innovative, new brand campaign". "I am honoured to be aligned with a brand like Nagarjuna Cement that signifies the values of quality, reliability and dependability".