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SSR-SSMB movie: Passport becomes central to publicity

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Before the production journey of Superstar Mahesh Babu's movie was commenced in January, SS Rajamouli hogged headlines by jocularly posting a pic of himself with the Passport of the actor. It was his way of stating that Mahesh won't be allowed to go on vacations on a whim during the making of the movie.

But then, Mahesh is now having his way. This morning, he flew out of the country on a vacation. While sporting a smile at photographers in the airport, he made it a point to hold up his Passport and flash it to the cameras. This came as a clever rejoinder to Rajamouli's lighter-veined post. This is all scripted but has come off so naturally.

The actor-director duo is cleverly using the Passport theme to add a dose of mischievous fun to their movie's news cycle. When the duo interacts with the media for the first time about their project, they will be made to discuss it. This will, in turn, fuel more headline-grabbing stories.

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